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Privacy Policy

Toofresh

Last Updated: March 11, 2026

Toofresh (“Toofresh,” “we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share, retain, and safeguard your data when you interact with Toofresh.ca, communicate with us, or use any services provided under the Toofresh brand. By using our services, you agree to the practices described in this Privacy Policy.

1. INTRODUCTION

1.1 Purpose of the Privacy Policy

Toofresh is committed to safeguarding the privacy of all individuals and organizations who engage with our AI marketing services. This Privacy Policy serves as a comprehensive explanation of how we collect, use, manage, and protect the information entrusted to us. Its primary objective is to ensure transparency regarding our data-handling practices and to provide users with a clear understanding of the rights and choices available to them concerning their personal information.

In today’s digital and data-driven business environment, trust is built on responsible information management. We recognize the importance of protecting information that directly or indirectly identifies our users, clients, partners, and website visitors. This document outlines the framework through which Toofresh maintains data integrity, complies with relevant privacy and data protection regulations, and upholds our commitment to confidentiality.

Furthermore, this Privacy Policy reflects our obligation to comply with applicable laws and standards governing personal data handling in jurisdictions where our users reside. We strive to go beyond minimum compliance by integrating privacy-by-design principles into our operations, service delivery processes, marketing practices, and internal systems.

1.2 Scope

This Privacy Policy applies to all information collected and processed through Toofresh’s digital and operational infrastructure, including:

By accessing or using any of our services, users acknowledge that they have read and understood this Privacy Policy and agree to the practices described herein.

This policy does not apply to third-party websites or services that may be linked from our platform. We are not responsible for the privacy practices of external entities.

1.3 Definitions of Key Terms

Personal Information
Any information that can directly or indirectly identify an individual or business representative, including names, contact details, IP addresses, company information, billing data, or online identifiers.

Processing
Any operation performed on personal information, including collection, recording, storage, use, disclosure, transmission, restriction, or deletion.

User
Any individual or organization that accesses, interacts with, or uses Toofresh services, including visitors, prospects, clients, or partners.

Services
AI marketing services, automation solutions, consulting, advertising management, analytics, strategy development, and related offerings provided by Toofresh.

Service Providers
Third parties engaged by Toofresh to assist in delivering services, such as hosting providers, analytics tools, payment processors, CRM systems, and communication platforms.

1.4 Our Commitment to Privacy

Toofresh regards privacy as a fundamental aspect of the user experience and client relationship. Protecting personal data is not merely a regulatory requirement but an ethical responsibility integral to the trust we seek to build.

We implement appropriate technical and organizational measures to secure information against unauthorized access, misuse, loss, or alteration. We also continuously review and enhance our practices to adapt to evolving technologies, threats, and legal requirements.

1.5 Continuous Updates and User Awareness

Privacy and data protection requirements evolve over time. Accordingly, Toofresh reserves the right to update this Privacy Policy periodically. Significant changes will be communicated through appropriate channels such as website notices or direct communications.

Users are encouraged to review this policy regularly. Continued use of our services constitutes acceptance of any updates.

2. INFORMATION WE COLLECT

Toofresh collects information through three primary channels: information you provide directly, information collected automatically, and information obtained from third parties.

2.1 Information You Provide

When interacting with Toofresh, we may collect:

We collect only information relevant to providing services or responding to inquiries.

2.2 Information Collected Automatically

When you access Toofresh.ca, we may automatically collect technical and usage information, including:

This information helps maintain security, analyze performance, and improve services.

2.3 Cookies and Similar Technologies

We use cookies, pixels, and related technologies to:

Users may manage cookies through browser settings.

2.4 Information from Third Parties

We may receive information from external sources, including:

Any such information is processed in accordance with this Privacy Policy.

2.5 Purpose of Collecting Information

We collect information to:

We do not sell personal information to third parties.

2.6 Data Minimization and Retention

We collect only the data necessary for defined purposes and retain it only as long as required to fulfill those purposes or comply with legal obligations.

3. HOW WE USE YOUR INFORMATION

3.1 Service Delivery and Client Management

Information is used to:

3.2 Improving Services and Developing New Features

Aggregated data helps us:

3.3 Customer Support and Communication

Information allows us to:

3.4 Marketing and Promotional Communications

We may send promotional content about services or insights. Users may opt out at any time via unsubscribe links or by contacting us.

3.5 Compliance with Legal Obligations

Information may be used to:

3.6 Responsible Use Commitment

We adhere to the principle of purpose limitation and do not use personal information for unrelated purposes without consent.

4. COOKIES AND TRACKING TECHNOLOGIES

4.1 Types of Cookies

4.2 Managing Cookie Preferences

Users can control cookies through browser settings or consent tools. Disabling certain cookies may affect functionality.

4.3 Third-Party Analytics and Tracking

We may use trusted analytics and advertising providers to understand traffic and improve services. These providers process data according to their own privacy policies.

4.4 Transparency and Choice

Where required by law, we obtain consent for non-essential cookies and allow users to withdraw consent at any time.

5. HOW WE SHARE YOUR INFORMATION

We do not sell or rent personal information.

5.1 Service Providers and Vendors

We may share information with trusted providers assisting with operations, including hosting, payments, analytics, communications, and marketing tools.

5.2 Business Transfers

Information may be transferred during mergers, acquisitions, or restructuring, subject to confidentiality obligations.

5.3 Legal Compliance and Protection

We may disclose information when required to comply with law, protect rights, prevent fraud, or ensure safety.

5.4 Sharing With Consent

Information may be shared with third parties when explicitly authorized by the user.

6. DATA RETENTION

We retain information only as long as necessary for service delivery, legal compliance, dispute resolution, and enforcement of agreements. Data is securely deleted or anonymized when no longer needed.

7. DATA SECURITY

We implement a multi-layered security framework including:

No system can guarantee absolute security, but we continuously improve safeguards.

8. YOUR PRIVACY RIGHTS

Depending on applicable law, you may have rights to:

We will not discriminate against users for exercising these rights.

8.6 Anti-Spam Compliance

We comply with applicable anti-spam laws. Commercial emails include accurate identification, contact information, and clear unsubscribe options.

9. INTERNATIONAL DATA TRANSFERS

Information may be processed in countries outside your residence. We implement safeguards to ensure appropriate protection of transferred data.

10. CHILDREN’S PRIVACY

Our services are not directed to individuals under 13 (or higher where required by law). We do not knowingly collect data from children.

11. CHANGES TO THIS PRIVACY POLICY

We may update this policy periodically. The “Last Updated” date will reflect revisions. Continued use of services constitutes acceptance of updates.

12. CONTACT US

For questions or requests regarding this Privacy Policy: